Kanye West is one of the most recognisable faces in hip-hop and pop culture in general. The famously outspoken and often misunderstood (or downright bizarre) character that he is always making headlines.
Kanye has an impressive history in the music industry and has toured all around the world. He is loved by fans in all corners of the world and has a strong following online, especially since social media became a part of everyone’s’ life.
Kanye West did not just make his money from his music, he made money from his brand. In fact, Kanye is one of the best stories about how to market a brand and make it successful. Kanye built a culture around his music that capture the attention of millions around the world.
There is an entire generation of young people who absolutely adore Kanye West and listen to his music almost religiously. He is, without a doubt, one of the most influential figures in modern hip-hop, with many other artists citing him as an inspiration.
Kanye made himself even more famous when he married Kim Kardashian. Kim and her family were already one of the most well known and influential in pop culture, so their marriage made both their brands even more popular. Some even speculate if the relationship was just a business move to help each other out.
However, Kanye has a lot of staying power in the industry and manages to remain relevant even when he isn’t releasing music. Kanye speaks his mind a lot on social media and always gives people his thoughts on trending issues. In this way, Kanye West is also an opinion leader for a generation of young people who feel he can do no wrong.
It’s clear to see why Kanye West is so successful.