When many businesses start their digital marketing ventures, a trap they fall into is not targeting locally initially. Local targeting means tailoring your SEO for Your city and narrowing your pay per click strategy for the same region. While it may seem confusing and difficult to grasp at the beginning, below you will find how easy it is and the many benefits that come along with it.
Benefits of local targeting
The first thing you should look at before changing all of your SEO to Your city is what are the benefits? If your business at the present time is only offering services in a particular place, there’s no point in wasting your resources to target the nation. If you instead focus your SEO to Your city, people in the city that you are offering your services to will be able to find you a lot easier.
While it can be good to appear in the results page for everything, if you are just starting out or are on a tight budget it is more effective to target your efforts locally.
How to begin
After weighing the pros and cons and deciding to go ahead your next step is simply beginning. There are a couple of things you can do yourself on your website to start off with. Firstly starting a blog (if you haven’t already) is a must have. It’s not only great for SEO in Your city but will also set your website up for success when you want to target a broader area. The titles of your blogs should be about specific suburbs, towns or cities that you offer your services to. An example is if you are a cleaning business you can make a blog post about the best cleaning products to buy around Newtown.
Landing pages are another great way to get you started on your SEO for Your city. As there are many suburbs in the city you can make a landing page for all the areas that you can service to capture those local search terms. If someone from Parramatta wants to get their car cleaned they will search Car Cleaning in Parramatta. Use people’s search terms to your advantage and create these pages to tell potential clients why you and your business are the best choice.
Pay per click
After doing all of the “free” things that you can to target locally you can potentially look at Search engine Ads. Those sponsored posts that you see on the top and bottom of results pages are paid ads to get you to click on them over other results. The higher the position of the ad the more expensive each click is. The beauty of these ads is that you get the option to set the location that people can click on them. As you will be paying a certain amount of money each time someone clicks on the ad, you want to be sure that they are in the region that you service.
Get an expert to help
While this information is all well and good it takes time and experience to perfect. For a lot of people and small businesses they don’t have the time to write these pages, blogs or even set up an ad campaign. Luckily there are many experienced and professional agencies that specialise in SEO in Your city.
Like what was mentioned before, if you simply search for one of these businesses they should appear in your results page as they too understand the benefit of targeting their own digital marketing efforts locally. Use the tips above to judge them on their professionalism and their understanding of your requirements.